Data-driven marketing analyst turning campaign metrics into measurable growth.

Reynanda Arya Putra — Data & Marketing Analyst
Final-year Computer Science student at Universitas Negeri Jakarta, working at the intersection of data analysis and marketing strategy. Currently designing promo frameworks and reporting automation for fintech growth teams.
Data Analyst - Marketing

Reynanda Arya Putra

Translating complex campaign metrics into strategies that drive measurable, sustainable growth.

01
If you can measure it, I can optimize it.
About

Data analysis and marketing strategy, together.

I am a final-year Computer Science student at Universitas Negeri Jakarta with hands-on experience at the intersection of data analysis, marketing strategy, and business operations. My focus is on turning campaign activity and customer behavior into measurable, decision-ready insight.

I have designed promotional campaigns that generated over Rp60B+ in deposit funding, built automated reporting systems that cut analysis time by ~70%, and managed large-scale influencer operations across 400+ KOLs. My technical toolkit spans Python, SQL, Google Sheets, and Google Apps Script, paired with applied knowledge of campaign management, user segmentation, and marketing funnel analysis.

I am currently seeking full-time opportunities as a Data Analyst or Marketing Analyst, with a particular interest in roles that pair quantitative analysis with marketing impact.

PythonSQLGoogle Sheets (QUERY, Pivot)Google Apps ScriptMetabaseLooker StudioData VisualizationCampaign AnalyticsUser SegmentationMarketing Funnel AnalysisDigital MarketingSEO

Current Role

Analyst Business & Promo Intern

Komunal Indonesia (DepositoBPR) — Jakarta

Focus Area

Data Analysis & Marketing Analytics

Campaign design, reporting automation, segmentation

Education

B.Sc. Computer Science (Final Year)

Universitas Negeri Jakarta — graduating 2026
Experience

Where data analysis meets marketing impact.

  1. Internship · Fintech · Jakarta, Indonesia

    Designing promotional campaigns and reporting automation that translate marketing activity into measurable deposit growth.

    • Designed and executed promotional campaigns that generated over Rp60B+ in total deposit funding, contributing to the company’s AUM reaching Rp1.82T.
    • Built an automated reporting dashboard using Google Sheets and Apps Script, reducing manual data entry and analysis time by ~70% (from 15-20 min to 5 min per cycle).
    • Led the "Poin Master" campaign strategy that reversed a 3-month declining NUF trend, achieving 143 NUF in April 2026 - a 52% month-over-month increase from March.
    • Developed the "Fresh Fund" campaign framework with 3 targeted depositor segments; currently live with 2 categories generating Rp450M+ in early funding results.
    Google SheetsGoogle Apps ScriptData AnalysisMarketing Campaign ManagementMetabase
Selected Work

Projects that moved metrics.

Each project represents a real business challenge - from designing promo eligibility rules to measuring campaign ROI.

View all projects
Personal Project - 2026
Bank Customer Churn Prediction System
Machine Learning
Model & Business Signals
20.4%Overall churn rate

Roughly 1 in 5 customers left the bank.

99.8%Model accuracy

Random Forest performance reported in the project.

GitHubSource files

Notebook, Streamlit app, model artifacts, README, and training script are linked from the source repository.

Challenge
Identify high-risk bank customers early enough for retention teams to intervene before churn happens.
Key Result
99.8%
Reported model accuracy using a Random Forest classifier, with complaint behavior emerging as the dominant risk signal.
Approach
Built an end-to-end Python workflow with EDA, feature engineering, model training, saved preprocessing artifacts, and a Streamlit prediction UI.
View case study
Looker Studio - 2026
Dashboard KOL
Marketing Dashboard
Live Looker Studio Dashboard

Embedded KOL dashboard built in Looker Studio.

Challenge
Centralize KOL campaign monitoring in a dashboard that is easy to review and share.
Output
Live
Looker Studio report embedded directly into the portfolio as an interactive dashboard.
Approach
Use Looker Studio as the reporting layer for campaign performance tracking, with portfolio access through iframe embed.
View case study
Process

How I work.

01

Define the Question

Every project starts with a clear business question. I map stakeholder needs to measurable outcomes before touching any tool.

02

Build the Pipeline

Clean data architecture is non-negotiable. Query structures, eligibility rules, and dashboard schemas that scale.

03

Deliver the Insight

Dashboards are not the deliverable - decisions are. Actionable recommendations with clear effect statements.

Contact

Let's connect.

I'm currently looking for full-time opportunities in Data Analytics or Marketing Analytics. Let's connect.

Emailaryapx4@gmail.comLinkedInlinkedin.com/in/reynandaaryap